The Paris tours of savoir faire in haute couture

Visit Paris Haute Couture behind the scene & Meet Haute Couture Artisans for an authentic feel-good story to experience in intimacy. More...
design by dda
Home » Out of ordinary » Bold Upcycling

Bold Upcycling


For the annual art issue of Crash magazine, winter 2017-2018, I wrote an article on the upcoming collaboration between Viktor & Rolf and Zalando, that I am sharing on the Daily Couture.
The collaboration is one of the many emerging collaborations illustrating that the fashion industry leaders are beginning to give their manufacturing productions a rethink towards more sustainability in the second most polluting industry in the world. For the first time, a recycled collection will be created by renowned designers from the stock of a big online retailer, and not from any precious leftovers of couture fabrics for instance.

Mostly, the Viktor & Rolf and Zalando collaboration may well help enhance the sexy image of recycled fashion as a strong creative fashion statement.

Hopefully, it will inspire not only consummers but other fashion players as well.

Available for you here, my article published in the current winter issue of Crash : “Bold upcycling”, from Crash 82

crash magazine cover 82, stephanie bui, viktor and rolf, zalando

-Stéphanie Bui


stephanie bui, the daily couture, visite haute couture

For information about the Daily Couture’s Paris haute couture private tours organized all year round, visit our page dedicated to our Paris bespoke Haute Couture and Sur Mesure tours for professionals and private individuals interested in discovering this confidential world of French fashion, don’t hesitate reading our Guest Book and contact The Daily Couture  :  Stéphanie Bui – infot(at)


Leave your comment


Required. Not published.

If you have one.