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The Future of Denim


As the editor-in-chief of, I was able to discover G-Star Raw’s most sustainable jeans ever.  For its launching, the denim brand offers a behind-the-scenes look at the breakthrough innovation. On the Daily Couture, I share with you my itnerview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw.  It was the first time the denim brand unveiled his journey towards more sustainability in fashion.

Below, the beginning of the post. The in-depth interview can be read here :

g star, sustainability, crash magazine, stephanie bui, the daily couture

-Stéphanie Bui @stefanibui stephanie bui, the daily couture, visite haute couture For information about the Daily Couture’s Paris haute couture private tours organized all year round, visit our page dedicated to our Paris bespoke Haute Couture and Sur Mesure tours for professionals and private individuals interested in discovering this confidential world of French fashion, don’t hesitate reading our Guest Book and contact The Daily Couture  :  Stéphanie Bui – infot(at)


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