{"id":1177,"date":"2011-01-31T22:43:51","date_gmt":"2011-01-31T20:43:51","guid":{"rendered":"http:\/\/thedailycouture.com\/?p=1177"},"modified":"2018-09-26T07:00:17","modified_gmt":"2018-09-26T05:00:17","slug":"aventuriers-de-la-couture","status":"publish","type":"post","link":"https:\/\/thedailycouture.com\/en\/aventuriers-de-la-couture\/","title":{"rendered":"Couture Mavericks"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><strong>Is the issue of short-lived life of haute couture dresses being addressed by designers at last<\/strong><strong>?<\/strong> Would it simply be a matter of being sensible, smart and make the most of unaffordable haute couture dresses made of the finest materials, crafted by the hands of top haute couture artisans? <\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-174\" title=\"Anna Barbara portrait\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/01\/Anna-Barbara-portrait.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: justify;\">Isn\u2019t it funny that it should be a young 26 year old Austrian designer, arrived in Paris two years and a half ago, who decided to pay homage to century old French savoir faire in couture? Given the disappearing of that French savoir faire and the general lack of private and public initiatives to remedy to that situation, it is my turn, here, to pay homage to both the entrepreneurial and communication skills of the duo made of designer Anna Barbara A\u03cbmuller and creative director \/photographer Damian Lucca, from Q\u2019lab, a brand new self-defined \u201cidea, trend and style laboratory\u201d.<\/p>\n<p style=\"text-align: justify;\"><strong>The \u00ab\u00a0event dress\u00a0\u00bb concept or the lifelong dress <\/strong><\/p>\n<p style=\"text-align: justify;\">Have you indeed ever wondered where those pieces were ending up after couture shows? From the start, the fate of the corporate dresses was clear. \u00a0They would be exhibited whoever the organizer would be (professional, commercial or public), before ending up in a private fashion museum within 3 years. After one year and a half, the plan came into reality.<\/p>\n<p style=\"text-align: justify;\">Her dresses have been shown to fashion professionals on trade fairs as Premi\u00e8re Vision, Cuir \u00e0 Paris or Mod\u2019Art , as well as\u00a0to the public, in the streets and places next to the regular haute couture fashion show venues, last summer. The designer went as far as to dedicate other dresses to certain nations, cities and arts.\u00a0 The whole concept did appeal so much that 22 travels are now planned abroad. The history and savoir faire of the French artisans will get a chance to gain some visibility abroad thanks to the dresses.<\/p>\n<p style=\"text-align: justify;\"><strong>The \u00ab\u00a0corporate dress\u00a0\u00bb\u00a0to embody savoir faire <\/strong><\/p>\n<p style=\"text-align: justify;\">In time of sustainability issues, the \u02bacorporate dress\u02ba concept completely makes sense in its embodiment of regional savoir faire in a highly global luxury industry. The Femmes Fatales collection got a lot of artisans \u2018approval to contribute for free to the collective homage paid to them. Participating to a collection dedicated to their own savoir faire made artisans enthusiastic about the initiative.<strong> <\/strong>Some suppliers did offer her a great amount of materials. It meant getting their names on the front scene and a bit more recognition, which is neither what they are used to nor know how to do. This initiative also meant dedicating a series of dresses to the paradoxically essential yet disappearing\u00a0French savoir faire in couture, at the heart of what French luxury is about.<\/p>\n<p style=\"text-align: justify;\">Here are 3 dresses, you will recognize\u00a0\u00ab\u00a0Shirpheard girl\u00a0\u00bb paying homage to wools, \u00ab\u00a0Butterfly\u00a0\u00bb to industrial embroidery and \u00ab\u00a0Love&amp;Passion\u00a0\u00bb to corsetery. I have to add that I found the dresses really amazing when I looked at them closely in Anna Barbara\u2019s atelier ;\u00a0 one really feels the textures and details of the work.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-181 aligncenter\" title=\"femme bergere\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/01\/femme-bergere.jpg\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1469\" title=\"BERGERE-PANNEAUX\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/BERGERE-PANNEAUX.gif\" alt=\"\" width=\"300\" height=\"398\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/BERGERE-PANNEAUX.gif 300w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/BERGERE-PANNEAUX-250x331.gif 250w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/p>\n<div class=\"mceTemp\">\n<dt class=\"wp-caption-dt\"> <\/dt>\n<\/div>\n<address style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<\/address>\n<pre style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1245 aligncenter\" title=\"femme-papillon-robe\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/femme-papillon-robe1.jpg\" alt=\"\" width=\"300\" height=\"453\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/femme-papillon-robe1.jpg 300w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/femme-papillon-robe1-231x350.jpg 231w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/femme-papillon-robe1-264x400.jpg 264w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1470 aligncenter\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/FEMME-PAPILLON-PANNEAUX-legende.gif\" alt=\"\" width=\"300\" height=\"398\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/FEMME-PAPILLON-PANNEAUX-legende.gif 300w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/FEMME-PAPILLON-PANNEAUX-legende-250x331.gif 250w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/pre>\n<pre style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-176 aligncenter\" title=\"amour passion robe\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/01\/amour-passion-robe.jpg\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1471 aligncenter\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/AMOUR-PASSION-PANNEAUX-legende.gif\" alt=\"\" width=\"300\" height=\"398\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/AMOUR-PASSION-PANNEAUX-legende.gif 300w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2011\/02\/AMOUR-PASSION-PANNEAUX-legende-250x331.gif 250w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/pre>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Anna Barbara A\u03cbmuller turned out to somehow become the ideal PR to value their savoir faire. The dresses turned out to illustrate\u00a0savoir faire in the work of leather, fake fur, silk, rubber and new materials, wool, linen and hemp, handmade and manufactured embroidery and lace design. This is how Paris-based Austrian designer Anna Barbara A\u03cbmuller gave her couture dresses a second life. She decided to make a name for herself as the designer of \u201ccorporate dresses\u201d, promoting savoir faire in haute couture, with the friendly support of Vivienne Westwood she worked for, before collaborating with Chlo\u00e9, Kenzo or Paul Ka.<\/p>\n<p style=\"text-align: justify;\">From this great win win communication strategy for the aspiring designer and the couture makers, the designer won credibility and now wishes to create what she calls \u00ab\u00a0grand luxe\u00a0\u00bb pieces for private customers as well as for brands. She plans to further collaborate with the artisans for such pieces. of For the aspiring designer, it has been a terrific opportunity to get access to the haute couture French artisans and make the most of that opportunity to show her creativity to all.<\/p>\n<p style=\"text-align: justify;\">Will her corporate couture street show become a regular fashion maverick event dedicated to independent French artisans?\u00a0 She did not plan it.\u00a0 It\u2019s a pity for there obviously is a need for that type of events openly praising all kinds of\u00a0 French savoir faire mostly left unknown to all of us, except for the 7 artisans belonging to Paraffection (to be translated \u00ab\u00a0out of affection\u00a0\u00bb)\u00a0 owned by Chanel.*<\/p>\n<p style=\"text-align: justify;\"><strong>From Parisian streets to the Embassy !<\/strong><\/p>\n<p style=\"text-align: justify;\">The Austrian Embassy has been the last Paris venue for some of her corporate dresses. How did she manage to make it? Well, Anna Barbara simply wrote to French President! She let him know about her whole initiative and her commitment to French savoir faire. Thanks to a response from the French Ministry of Culture, she got in touch with the Austrian Embassy in Paris. She has designed the dress to celebrate Austria\u2019s National Day at the Embassy.<\/p>\n<address style=\"text-align: justify;\">written by St\u00e9phanie<\/address>\n<address style=\"text-align: justify;\"><a href=\"mailto:stephanie@thedailycouture.com\">stephanie@thedailycouture.com<\/a><\/address>\n<address style=\"text-align: justify;\"><\/address>\n<address style=\"text-align: justify;\"><\/address>\n<address style=\"text-align: justify;\"><\/address>\n<p style=\"text-align: justify;\"><strong><em> <\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><em>NOTES :<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><a title=\"Qlab Fashion\" href=\"http:\/\/www.qlab-fashion.com\/ \"><em>Q&#8217;lab fashion<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is the issue of short-lived life of haute couture dresses being addressed by designers at last? Would it simply be a matter of being sensible, smart and make the most of unaffordable haute couture dresses made of the finest materials, crafted by the hands of top haute couture artisans? Isn\u2019t it funny that it should &hellip; <a href=\"https:\/\/thedailycouture.com\/en\/aventuriers-de-la-couture\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Couture Mavericks&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[63],"class_list":["post-1177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-stephanie-bui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Couture Mavericks - The Daily Couture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailycouture.com\/aventuriers-de-la-couture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Couture Mavericks - The Daily Couture\" \/>\n<meta property=\"og:description\" content=\"Is the issue of short-lived life of haute couture dresses being addressed by designers at last? 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