{"id":12909,"date":"2017-09-14T09:00:04","date_gmt":"2017-09-14T07:00:04","guid":{"rendered":"http:\/\/thedailycouture.com\/?p=12909"},"modified":"2018-12-03T14:26:59","modified_gmt":"2018-12-03T12:26:59","slug":"alaias-art-unveiled","status":"publish","type":"post","link":"https:\/\/thedailycouture.com\/en\/alaias-art-unveiled\/","title":{"rendered":"CREATING MEANING FROM LITTLE THINGS OF EVERYDAY LIFE AT ALA\u00cfA HOUSE"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #808080;\">\u201cRichard Wentworth at Maison Ala\u00efa\u201d is a notable exhibition for anyone focusing on the issue of master craftsmanship and production of fashion behind-the-scenes, interestingly located in Ala\u00efa\u2019s own art gallery, on the ground floor of his headquarters in the Marais, in Paris. Renown for marching to the beat of his own drum in every aspect of his work, the designer did hit his mark again with the not-to-be-missed exhibition conveying his art of couture and details with a totally sensible, personal and high-octane touch \u2500 miles away from increasing clich\u00e9s evoking master craftsmanship and ateliers spreading as \u201cbackstage stories\u201d to convey a much sought-after \u201cauthenticity\u201d and \u201cproximity\u201d with consumers by brands wishing to firmly root their own artisanal know-how as a prestigious distinctive element. Not that they may not be legitimate to do it, on the contrary, they could do it with more creativity. That is why the \u201cRichard Wentworth at Maison Ala\u00efa\u201d exhibition is notable:\u00a0 it unveils one illustration of a fruitful exploration of how to \u2500 artistically \u2500 account for the richness of the world of materials and know-how inherent to artisanal and creative processes of a fashion house.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12932\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_1.gif\" alt=\"Richard Wentworth, Azzedine Ala\u00efa, the Daily Couture, stephanie bui\" width=\"600\" height=\"415\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_1.gif 600w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_1-250x172.gif 250w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_1-400x276.gif 400w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">First, the uniqueness of the exhibition obviously owns it to the photographer\u2019s great talent, Richard Wentworth, a leading figure in contemporary art. Nurtured by an acute study of material culture, his work represents a system of revelations for the hidden meanings of things, explains the gallery. The material of the scenography itself, construction wood, has been used as a support and frames to the artworks to obviously refer to the making process. More unexpectedly\u00a0is the playful mirror image\u00a0of\u00a0the\u00a0material staged by the artist fostering a benevolent complicity\u00a0with the visitors.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">Second, the British artist is a friend of the fashion house where he has been a regular guest over the past three years at Ala\u00efa\u2019s headquarters, at 7 rue de Moussy, where this work evolved as part of an ongoing interest in assembling images for his archive of the world. We learn that during his visits, Wentworth was granted full access to the manifold aspects of Maison Ala\u00efa, from the creative studio to the ateliers, archives and the many other spaces that constitute the life of the great couture house. The time to explore and understand the master craftsmanship and work of the designer definitely translate into the meaningful images featuring the sense of details inherent to couture. As a whole, they offer a vision of the world of Azzedine Ala\u00efa. A book unveiling the reflection at work that led to the exhibition along with the mutual understanding between the designer and artist is published on the occasion.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">All in all, we are made to witness the designer at work, the presentation of collections, the preparation of the fashion shows, the ateliers at work, but also the architecture of the industrial age buildings; there are also the signs of the daily life of the community gathered around the designer. Every image is like a still life, a fragment of life and couture, a portrait of the world of Azzedine Ala\u00efa, who describes the artist\u2019s work in these terms: \u201cRichard\u2019s eye is wonderful. He has made me see things I do not see, I do not pay attention to. He sees it all. I am very private, but never, with him, have I sensed a difficult presence. He makes us see things in a way we would never have seen them.\u201dA kind of win-win situation we get to enjoy the artistic outcome as well.\u00a0An exhibition coming as a stunning surprise to enjoy at the Galerie Azzedine Ala\u00efa until November 26th 2017.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/twitter.com\/thedailycouture\">@theailycouture<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\"><em>For information about the Daily Couture\u2019s Pari\u00cfs haute couture private tours organized all year round, visit our page dedicated to\u00a0<a style=\"color: #808080;\" href=\"http:\/\/www.iloveparis-savoirfaire.com\/\">our Paris bespoke Haute Couture and Sur Mesure tours for professionals and private individuals interested in discovering this confidential world of French fashion<\/a>, don\u2019t hesitate reading\u00a0<a style=\"color: #808080;\" href=\"http:\/\/www.iloveparis-savoirfaire.com\/guest-book\/\">our Guest Book<\/a> and contact The Daily Couture\u00a0 :\u00a0 St\u00e9phanie Bui \u2013\u00a0<a style=\"color: #808080;\" href=\"mailto:info@thedailycouture.com\">info@thedailycouture.com<\/a><\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\"><em><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_2.gif\" alt=\"Richard Wentworth, azzedine Ala\u00efa, the daily couture, stephanie bui\" width=\"500\" height=\"850\" \/><\/a><\/em><\/span><\/p>\n<div style=\"text-align: left;\"><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12933\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_2.gif\" alt=\"Richard Wentworth, Azzedine Ala\u00efa, the Daily Couture, stephanie bui\" width=\"600\" height=\"395\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_2.gif 600w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_2-250x164.gif 250w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_2-400x263.gif 400w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12934\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture.gif\" alt=\"Richard Wentworth, Azzedine Ala\u00efa, the Daily Couture, stephanie bui\" width=\"600\" height=\"421\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture.gif 600w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture-250x175.gif 250w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture-400x280.gif 400w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/span><\/div>\n<div style=\"text-align: left;\"><span style=\"color: #808080;\"><img loading=\"lazy\" decoding=\"async\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth_-Maison-Ala\u00efa_article_thedailycouture1.gif\" alt=\"Richard Wentworth, azzedine Ala\u00efa, the Daily Couture, stephanie bui\" width=\"600\" height=\"388\" \/><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_4.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12935\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_4.gif\" alt=\"Richard Wentworth, Azzedine Ala\u00efa, the Daily Couture, stephanie bui\" width=\"500\" height=\"914\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_4.gif 500w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_4-191x350.gif 191w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Richard-Wentworth-at-Maison-Ala\u00efa_article_thedailycouture_4-218x400.gif 218w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/a><\/span><\/div>\n<div style=\"text-align: left;\"><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_4.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_4.gif\" alt=\"Richard Wentworth, azzedine Ala\u00efa, the daily couture, stephanie bui \" width=\"500\" height=\"834\" \/><\/a><\/span><\/div>\n<div><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_3.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12915 alignleft\" title=\"Richard Wentworth at Maison Ala\u00efa, article by the Daily Couture\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_3.gif\" alt=\"Richard Wentworth, azzedine Ala\u00efa, the daily couture, stephanie bui \" width=\"500\" height=\"826\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_3.gif 500w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_3-211x350.gif 211w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2017\/09\/Alaia-Richard-Wentworth_article_thedailycouture_3-242x400.gif 242w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Renown for marching to the beat of his own drum in every aspect of his work, Azzedine Alaia did hit his mark again with the not-to-be-missed exhibition conveying his art of couture and details with a totally sensible, personal and high-octane touch \u2500 miles away from usual clich\u00e9s evoking master craftsmanship and ateliers.<\/p>\n","protected":false},"author":1,"featured_media":14568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[256,191,180,163,53,54,79,148,63,62,202,211,111],"class_list":["post-12909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurture","tag-artisanal","tag-artisans","tag-artisans-dart","tag-ateliers-haute-couture","tag-couture","tag-fashion","tag-haute-couture","tag-master-craftsmanship","tag-stephanie-bui","tag-the-daily-couture","tag-visit-paris-haute-couture","tag-visite-atelier-haute-couture-paris","tag-visites-guidees-artisans-luxe-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CREATING MEANING FROM LITTLE THINGS OF EVERYDAY LIFE AT ALA\u00cfA HOUSE - The Daily Couture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailycouture.com\/en\/alaias-art-unveiled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREATING MEANING FROM LITTLE THINGS OF EVERYDAY LIFE AT ALA\u00cfA HOUSE - The Daily Couture\" \/>\n<meta property=\"og:description\" content=\"Renown for marching to the beat of his own drum in every aspect of his work, Azzedine Alaia did hit his mark again with the not-to-be-missed exhibition conveying his art of couture and details with a totally sensible, personal and high-octane touch \u2500 miles away from usual clich\u00e9s evoking master craftsmanship and ateliers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedailycouture.com\/en\/alaias-art-unveiled\/\" \/>\n<meta property=\"og:site_name\" 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