{"id":13186,"date":"2018-02-26T18:36:57","date_gmt":"2018-02-26T16:36:57","guid":{"rendered":"http:\/\/thedailycouture.com\/?p=13186"},"modified":"2018-11-24T00:42:27","modified_gmt":"2018-11-23T22:42:27","slug":"sustainable-denim","status":"publish","type":"post","link":"https:\/\/thedailycouture.com\/en\/sustainable-denim\/","title":{"rendered":"A JOURNEY INSIDE THE MAKING OF SUSTAINABLE DENIM BY G-STAR RAW"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #808080;\">In 2017, as the editor-in-chief of crash.fr, I discovered G-Star Raw&#8217;s most sustainable jeans ever.\u00a0 For its launching, the denim brand offers a behind-the-scenes look at the breakthrough innovation. On the Daily Couture, I share with you my interview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw.\u00a0 It was the first time the denim brand was unveiling its journey towards more sustainability in fashion.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">Below, the beginning of the post.\u00a0The whole in-depth interview can be read here : <a style=\"color: #808080;\" href=\"http:\/\/bit.ly\/2o80Gp9\" target=\"_blank\" rel=\"noopener\">http:\/\/bit.ly\/2o80Gp9<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/02\/Sans-titre-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13187\" title=\"G-star_sustainable_denim_interview_crash\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/02\/Sans-titre-1-1000x408.gif\" alt=\"g star, sustainability, crash magazine, stephanie bui, the daily couture\" width=\"872\" height=\"356\" srcset=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/02\/Sans-titre-1-1000x408.gif 1000w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/02\/Sans-titre-1-250x102.gif 250w, https:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/02\/Sans-titre-1-400x163.gif 400w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<pre style=\"text-align: left;\"><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/twitter.com\/thedailycouture\">@thedailycouture\u00a0<\/a><\/span>\r\n\r\n<span style=\"color: #808080;\"><em>For information about the Daily Couture\u2019s Paris Haute Couture private and custom tours organized all year round, visit our page here<\/em><\/span><span style=\"color: #808080;\"><em>\u00a0and client references here.\u00a0The Daily Couture can be contacted at info@thedailycouture.com<\/em><\/span><\/pre>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>G-Star Raw offered a behind-the-scenes look at the breakthrough innovation of the brand&#8217;s most sustainable denim. The interview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw, was done for Crash.fr as I was its editor-in-chief. It was the first time the denim brand was unveiling its journey towards more sustainability in fashion.<\/p>\n","protected":false},"author":1,"featured_media":14376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[285],"tags":[],"class_list":["post-13186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reinvent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A JOURNEY INSIDE THE MAKING OF SUSTAINABLE DENIM BY G-STAR RAW - The Daily Couture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailycouture.com\/en\/sustainable-denim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A JOURNEY INSIDE THE MAKING OF SUSTAINABLE DENIM BY G-STAR RAW - The Daily Couture\" \/>\n<meta property=\"og:description\" content=\"G-Star Raw offered a behind-the-scenes look at the breakthrough innovation of the brand&#039;s most sustainable denim. The interview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw, was done for Crash.fr as I was its editor-in-chief. It was the first time the denim brand was unveiling its journey towards more sustainability in fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedailycouture.com\/en\/sustainable-denim\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Couture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheDailyCouture\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-26T16:36:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-23T22:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/02\/G-Star-Raw_most_sustainable_jean_ever.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"2400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Daily Couture\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thedailycouture\" \/>\n<meta name=\"twitter:site\" content=\"@thedailycouture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Daily Couture\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/\"},\"author\":{\"name\":\"The Daily Couture\",\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/#\\\/schema\\\/person\\\/cb0e442ced5f1118e047c150e89ce069\"},\"headline\":\"A JOURNEY INSIDE THE MAKING OF SUSTAINABLE DENIM BY G-STAR RAW\",\"datePublished\":\"2018-02-26T16:36:57+00:00\",\"dateModified\":\"2018-11-23T22:42:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/\"},\"wordCount\":97,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedailycouture.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/G-Star-Raw_most_sustainable_jean_ever.jpg\",\"articleSection\":[\"Reinvent\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/\",\"url\":\"https:\\\/\\\/thedailycouture.com\\\/en\\\/sustainable-denim\\\/\",\"name\":\"A JOURNEY INSIDE THE MAKING OF SUSTAINABLE DENIM BY G-STAR RAW - 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