{"id":16990,"date":"2019-12-20T18:01:02","date_gmt":"2019-12-20T17:01:02","guid":{"rendered":"http:\/\/thedailycouture.com\/en\/?p=16990"},"modified":"2022-05-13T20:56:31","modified_gmt":"2022-05-13T19:56:31","slug":"the-couture-flowers-by-craft-artist-william-amor-disrupt-value-judgments-on-waste-materials","status":"publish","type":"post","link":"https:\/\/thedailycouture.com\/en\/the-couture-flowers-by-craft-artist-william-amor-disrupt-value-judgments-on-waste-materials\/","title":{"rendered":"THE COUTURE FLOWERS BY CRAFT ARTIST WILLIAM AMOR DISRUPT VALUE JUDGMENTS ON WASTE MATERIALS"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #808080;\">\u201c<em>Fashion crafts are about far more than expertise and know-how, they speak of the origins of humanity when human beings once started using their hands to evolve<\/em>\u201d, so says French designer, corsetier and embroiderer, Hubert Barr\u00e8re, also Lesage art director, and president of the Jury of the C<\/span><span style=\"color: #808080;\">ity of Paris Grand Prize for Emerging talent in the category of Arts and Crafts 2019. Besides passion, beauty and dedication to excellence, the need to address innovation, ethics and responsible creation is paramount, the French designer insists, ahead of the preview of the announcement of the winners. \u00a0Deeply reflecting the changing fashion paradigm towards sustainability, the unusual craft by the prize laureate William Amor felt like a natural fit. Regarded as the most beautiful things on earth for him, flowers are what inspire the craft artist. His \u201c<em>creations with a message<\/em>\u201d work wonder at ennobling disregarded polluting waste with a dash of glamour, by \u201cd<em>isrupting judgement values regarding those materials<\/em>\u201d, he stressed out.<\/span><\/p>\n<figure id=\"attachment_16997\" aria-describedby=\"caption-attachment-16997\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16997 size-full\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2019\/12\/00_WILLIAM-S-PORTRAIT-\u00aeBenjamin-Schmuck-pour-KenzoParfums-.gif\" alt=\"\" width=\"400\" height=\"500\" \/><figcaption id=\"caption-attachment-16997\" class=\"wp-caption-text\">William Amor \u00aeBenjamin Schmuck for Kenzo Parfums<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #003366;\"><strong>\u00a0<span style=\"color: #003366;\">\u201c<em>I don\u2019t understand why a plastic bag shouldn&#8217;t be given the same care as silk. And a silk scarf is rarely left in the street<\/em>\u201d.<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">Amid the upcycling move within fashion, the former fashion publicist, who turned into a professional craft artist in 2015, stands out with his innovation of the traditional and rare craft of flower-making. 10 years of experimentation have been needed to achieve mastery in upcycling a wide-range of leftovers materials such as fishing nets and all kinds of plastics having their own properties, offering uneven creative possibilities. Besides the common waste used for upcycling, he notably exhibited a marvelous yellow flower bouquet made of unexpected and metamorphosed cigarette butts into mimosa flowers sparking an aha moment among the audience. Turns out that each of his flowers design is conceived as an art piece, each copy being numbered and signed.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">How does the craft artist choose his materials? He is sourcing by chance, picking up materials he feels for. When he sees a plastic bottle or thread, he picks them up. He is given plastic bottles as well. <\/span><span style=\"color: #808080;\">\u201c<em>Responsible citizenship is a must<\/em>\u201d, William Amor claims. \u201c<em>That manufacturing companies have imagined indestructible materials is unbelievable<\/em>&#8220;.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #003366;\"><strong>\u201c<em>What I like most is to create emotions with eye-popping couture flowers and change the way we think of waste materials. And when I receive compliments, that I\u2019m being told: \u201cI&#8217;ll never see a plastic bag the same way again\u201d, I find it great!<\/em>\u201d<\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\">His innovative conscious beautiful artistry enables him to create in a variety of contexts and collaborate with many other craft artists such as weavers. The poetic consciousness of his creations already appeals to the great names of fashion and luxury indeed. His flowers decorated the &#8220;Christian Dior, dream designer&#8221; exhibition at the Mus\u00e9e des Arts D\u00e9coratifs . For now, until January 31, 2020, \u00a0KENZO Parfums X WILLIAM AMOR are organizing a charity sale of 250 poppies the designer created for the Christmas and New Year holidays. Sounds like a perfect one-of-the-kind\u00a0 beautiful and conscious gift.<\/span><\/p>\n<figure id=\"attachment_16999\" aria-describedby=\"caption-attachment-16999\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16999 size-full\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2019\/12\/RosesAnciennes-copie.gif\" alt=\"Old Roses, made of plastic, by William Amor, 2019, the daily couture, stephanie bui\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-16999\" class=\"wp-caption-text\">Old Roses, made of plastic, by William Amor, 2019<\/figcaption><\/figure>\n<figure id=\"attachment_17001\" aria-describedby=\"caption-attachment-17001\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17001 size-full\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2019\/12\/william_amor_grand_prize_artsandcrafts_2019_upcycled_thedailycouture_stephaniebui.gif\" alt=\"\" width=\"600\" height=\"811\" \/><figcaption id=\"caption-attachment-17001\" class=\"wp-caption-text\">Mimosas flowers, made of cigarette butts, by William Amor, 2019<\/figcaption><\/figure>\n<figure id=\"attachment_17003\" aria-describedby=\"caption-attachment-17003\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17003 size-full\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2019\/12\/WILLIAMAMOR-TULIPA-PLASTIC-BOTTLE-Yellow-orange-Yellow-green_upcycled_tthedailycouture.gif\" alt=\"\" width=\"600\" height=\"396\" \/><figcaption id=\"caption-attachment-17003\" class=\"wp-caption-text\">Tulip flowers, made of plastic bottle by William Amor, 2019.<\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"color: #808080;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14990 alignleft\" src=\"http:\/\/thedailycouture.com\/wp-content\/uploads\/2018\/12\/EN_signaturepost_stephanie_bui_thedailycouture.gif\" alt=\"\" width=\"488\" height=\"150\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<pre><span style=\"color: #808080;\">Since 2011, upon request,the Daily Couture organizes private visits to Haute Couture Artisans workshops in Paris that collaborate with the greatest Parisian fashion brands.  \r\nFor information about it, please send your request to :<a style=\"color: #808080;\" href=\"mailto:info@thedailycouture.com\">\u00a0info@thedailycouture.com <\/a>\r\n\r\nTo know more about what can be organized for you, <a style=\"color: #808080;\" href=\"https:\/\/thedailycouture.com\/en\/haute-couture-tours-in-paris\/\">Our Haute Couture Artisans Workshops Tours organized by a Fashion Journalist<\/a>\u00a0will\u00a0tell\u00a0you\u00a0more about\u00a0it.\r\n  \r\nTo go further if curious about it, our <a style=\"color: #808080;\" href=\"https:\/\/thedailycouture.com\/en\/they-trust-us\/\">references clients and Testimonials<\/a> can be read.\r\n\r\nThe Daily Couture is a media as well, and to get to know us better, here is our <a style=\"color: #808080;\" href=\"https:\/\/thedailycouture.com\/en\/manifeste\/\">manifesto<\/a> and <a style=\"color: #808080;\" href=\"https:\/\/thedailycouture.com\/en\/stephanie_bui\/\">story<\/a> about how it all began :-)\r\n\r\nLast, what about joining us on twitter <a style=\"color: #808080;\" href=\"https:\/\/twitter.com\/thedailycouture\">@thedailycouture<\/a> and <a style=\"color: #808080;\" href=\"https:\/\/www.instagram.com\/thedailycouture\/\">instagram<\/a><\/span><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Scraps and leftovers are poetically repurposed into couture flowers by William Amor who wins the City of Paris Grand Prize for emerging Talent in the category Arts and Crafts 2019.<\/p>\n","protected":false},"author":1,"featured_media":16991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[390,53,153,212,367,330,148,369,297,57,368,311,208,202],"class_list":["post-16990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-ateliers-haute-couture-2","tag-couture","tag-craftsmanship","tag-haute-couture-tour","tag-haute-couture-workshop","tag-made-in-france-2","tag-master-craftsmanship","tag-slow-fashion","tag-stephanie-bui-2","tag-sustainable-fashion","tag-sustainable-luxury","tag-the-daily-couture-2","tag-visit-haute-couture-paris","tag-visit-paris-haute-couture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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