{"id":4058,"date":"2011-10-12T13:59:00","date_gmt":"2011-10-12T11:59:00","guid":{"rendered":"http:\/\/thedailycouture.com\/?p=4058"},"modified":"2019-03-21T12:11:58","modified_gmt":"2019-03-21T11:11:58","slug":"francais-couture-friedfreres","status":"publish","type":"post","link":"https:\/\/thedailycouture.com\/en\/francais-couture-friedfreres\/","title":{"rendered":"125 YEARS OF HIGH FANTASY CREATION"},"content":{"rendered":"

125 years of High Fantasy Creation, that\u2019s worth celebrating! Truly crossing the threshold, this society of boutique-workshops is marked by a certain je-ne-sais-quoi<\/em> that\u2019s hard to ignore. Without a doubt, a certain allure is linked to the history of these rare establishments- born years ago, lost in time, yet all the while holding same purpose, in the same space, maintaining values passed down through family ties. <\/span><\/p>\n

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This strong cultural enterprise, as one would say today, is fed by the vision of Fried Brothers, providing beads, buttons, glitter, sequins, rhinestones, braids, buttons, and gems to embroiders, tailors, and seamstresses. Since 1960, this creative house has successfully supplied gems to the grand couturiers: <\/em>Louis F\u00e9raud, Givenchy, Kenzo Jungle Jap, Paco Rabanne, Jean-Louise Scherrer, and Per Spook.<\/span><\/p>\n

The motto of the family business? \u201cTo Imagine, dream and propose the components allowing you to express your Creative Talent\u201d. Apart from supplying pieces to designers, the house has devoted itself, since 1910, to a \u201cvisionary artistic creation\u201d in order to orient the manufacture of goods- the reason for the company\u2019s success, writes Bertrand Fried. Born in 1884 with his two brothers Gustave and Otto, this adventure continues thanks to the benevolence of Bertrand Fried, grandson of the founder who, since 2005, has ceded control of the enterprise to the Jablonex Group with Ladislac Kalous as CEO. In 2010, Fanjova and the Padragosa family became majority shareholders in Fried Brothers and a new director, Olivier Saland, took control.<\/span><\/p>\n

Today, the Parisian store continues to welcome embroiders, tailors, dressmakers, and since the 50\u2019s has catered to couture and ready-to-wear stylists, bag, glove, shoe, and jewelry makers. Recently, on the occasion of Fried Fr\u00e8re\u2019s partnership with The Daily Couture at Ethical Fashion Show, a superbly unique model, built according to a forested theme and designed by Fried Brothers\u2019 stylist Catherine, was presented at the inaugural fashion show of the salon of ethical fashion. Above, a photo of the mannequin wearing the unique necklace, and below- Catherine at work!<\/span><\/p>\n

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Fried FRERES COMPANY Celebrates 125 Years OF SERVING HIGH FASHION IN PARIS !<\/span><\/h4>\n

Well known among style professionals, Fried Brothers organized an evening celebrating 125 years of fashion in 2011. Historically themed walls depicted company salaries, friends, and creations of designers and artisans of couture. The night of the celebration saw a universe of eclectic couture and good feelings, enhanced by harmoniously played harp music. Yes, there was a harpist! When it comes to descriptions, one can\u2019t deny- a picture is truly worth a thousand words!<\/span><\/p>\n

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\n<\/span><\/p>\n

From left to right, top to bottom : <\/em><\/span><\/p>\n

R\u00e9gis Li\u00e8vre (embroiderer) et Fran\u00e7ois Lesage (embroiderer) \/ Claire Fried \/ Emmanuelle Khanh (designer) \/ Bertrand Fried \/ Daphn\u00e9 Derieux (harpist) \/ G\u00e9rard et Bertrand Fried \/ Fran\u00e7ois Lesage et Bertrand Fried \/ Fran\u00e7oise Huon (beads department manager at Fried Fr\u00e8res) \/ Muriel Simon de Arnuptia et Jacques Boutault, (Mayor of Paris 2nd disctrict) \/ Corinne Lepage (president of\u00a0 the\u00a0 Cap21 Party and candidate to the French Presidency in 2012 and\u00a0 Bertrand Fried’s cousin as well) \/ Andr\u00e9 Guillerme Guilson ( made to measure tailoring for men) with Bertrand Fried et Fran\u00e7ois Lesage \/ Claire Fried and Olivier Saland, director of Fried Fr\u00e8res \/ employees and\u00a0 Fried Fr\u00e8res’ friends \/ Barazandeh Dauzincourt (designer of Barazandeh couture stocking)<\/em><\/span><\/p>\n

\u00a9 Photos\u00a0 by The Daily Couture and Jean-Pierre Aragones<\/em><\/span><\/p>\n

Creativity in Business!<\/span><\/h4>\n

With commercialism traversing the globe since 1923, and Max Albou running the company for 50 years, Fried Brothers took measures to ensure both the replenishment and distribution of beads, sequins, buttons, and gems on both small-scale and international levels. With partners in New York since 1940, in Tyrol since 1946, and all of Europe, Asia, and America since 1946, G\u00e9rard Fried successfully expanded and diversified the purchases of society.<\/span><\/p>\n

Rebound. When others would have noted the decline in their turnover, Fried Brothers have always bounced back and found ways to diversify their business.<\/span><\/p>\n

A few key dates in the history of Fried Fr\u00e8res\u00a0<\/span>and Parisian couture<\/span><\/span><\/h4>\n

(taken from the book published on the anniversary of the fashion house)<\/span><\/p>\n

♦ 1886-1922\u00a0: Paris Haute Couture Couture thrives, everybody from all over Europe comes to be dressed in Paris, Monsieur Charles Frederick Worth, an Englishman, reigns over the Parisian Haute Couture and his son Gaston founds the “Chambre Syndicale de la Haute Couture Parisienne”.\u00a0 Worth was the first tailor to have the idea of using models and create collections. He created the notion of modern designer as it is practiced today.<\/span><\/p>\n

After Prince Albert dies Queen Victoria dresses in black, a fashion of jet pervades until the end of the nineteenth century;\u00a0 Gustave and Otto Fried together successfully run the business until their sons join them in 1922, giving Fried Freres impetus to create jewelry for the “Haute Couture” and the Parisian department stores market.<\/span><\/p>\n

♦ 1925\u00a0: Exposition des Arts D\u00e9coratifs in Paris\u00a0: Fried Fr\u00e8res is awarded the ” Grand Prix des Fantaisies pour Mode”.<\/span><\/p>\n

♦ 1925-1930\u00a0: Jos\u00e9phine Baker launches the Charleston. A fashion for embroidered dresses and beaded bags begins. Fried Fr\u00e8res supplies impressive amounts of beads, paillettes, sequins, rhinestones, cabochons to the embroiderers seamstresses and the “Haute Couture”. At that time ready-to-wear had not been established so women would visit their couturier or a seamstress and had their dresses hand made.<\/span><\/p>\n

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♦ 1922 -1940\u00a0: Fried Fr\u00e8res\u00a0 is one of the first to exhibit at the Salon Bijhorca, a professional trade show that still exists today.<\/span><\/p>\n

♦ 1928\u00a0: Exposition de France in Athens :\u00a0 Fried Fr\u00e8res received a Gold Medal.<\/span><\/p>\n

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♦ 1945\u00a0: Paris will soon be liberated, Fried Fr\u00e8res staff secretly starts to manufacture Victory broches, hiding them in the basement of the building; on August the 25th, Paris is liberated, they joyfully distribute them to the soldiers and to the crowd. <\/span><\/p>\n

♦ Since 1960 :\u00a0 Fried Fr\u00e8res has successfully created or distributed Haute Couture jewelry with the following names :\u00a0 Louis F\u00e9raud, Givenchy, Kenzo Jungle Jap, Paco Rabanne, Jean-Louis Scherrer, and Per Spook.<\/span><\/p>\n

♦ 1977\u00a0: Fried Fr\u00e8res supplies beads and trimmings for the launch of Opium by Yves Saint Laurent (thanks to Louis Blin).<\/span><\/p>\n

♦ 1980\u00a0: The Palais de Versailles is restaured, Fantivor, a Fried Fr\u00e8res\u00a0 subsidiary is selected to supply chandeliers parts for the Hall of Mirrors. Fantivor reproduces the old huge pendants in Bohemia. <\/span><\/p>\n

♦ 1983\u00a0: Jean Bertrand Fried joins the company; he computerizes the company, and creates “Kits perles” and “Kits bijoux”. He also develops the hobby leisure business. <\/span><\/p>\n

♦ 1984\u00a0:\u00a0 Galeries Lafayette honours \u00ab\u00a0La soci\u00e9t\u00e9 Fried\u00a0\u00bb for their success at the exhibition \u00ab\u00a0la France a du talent\u00a0\u00bb.<\/span><\/p>\n

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♦ 1991\u00a0: G\u00e9rard Fried leaves the\u00a0 presidency to his cousin Bertrand Fried who for the next fifteen years develops Couture business from Paris to Beverly Hills to Leningrad. He invigorates the mail order business, the show business supply and the hobby leisure market; he attends new professional exhibitions; he undertakes the necessary and uneasy staff cuts. <\/span><\/p>\n

♦ 1995\u00a0:\u00a0 Claire Fried puts her talent to serve Fried Fr\u00e8res.\u00a0 She created new jewelry pieces for show business with Jablonex, she extends the hobby leisure collection adding decorative objects, she designs a Miss Crown in 1998!<\/span><\/p>\n

Translation by Parker Chambers<\/strong><\/span><\/p>\n

<\/h2>\n

For more information about our custom tours, visit our page here<\/a> and e-mail info@thedailycouture.com<\/a><\/span><\/h2>\n

\u00a0<\/strong><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Fried Fr\u00e8res has been providing beads, buttons, cabochons and rhinestones to embroiderers, couturiers and accessories manufacturers for major fashion houses as well for decades \u2013 and the family owned company has been in the business of high end fashion for 125 years.<\/p>\n","protected":false},"author":1,"featured_media":15034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[82,61,54,166,79,64,142,140,169,63,122,111],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-preserve","tag-craftsmen-of-luxury","tag-ethical-fashion-show","tag-fashion","tag-fried-freres","tag-haute-couture","tag-i-love-paris-savoir-faire","tag-made-in-france","tag-paris-fashion-tour","tag-parker-chambers","tag-stephanie-bui","tag-visites-artisans-luxe-paris","tag-visites-guidees-artisans-luxe-paris"],"yoast_head":"\n125 YEARS OF HIGH FANTASY CREATION - 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