{"id":5183,"date":"2011-12-09T13:00:16","date_gmt":"2011-12-09T11:00:16","guid":{"rendered":"http:\/\/thedailycouture.com\/?p=5183"},"modified":"2019-02-23T17:46:30","modified_gmt":"2019-02-23T16:46:30","slug":"francais-marques-luxe-emergentes","status":"publish","type":"post","link":"https:\/\/thedailycouture.com\/en\/francais-marques-luxe-emergentes\/","title":{"rendered":"Emerging Luxury Brands"},"content":{"rendered":"

Emerging brands in the luxury industry in France :<\/strong><\/span><\/h1>\n

How will their sustainability be assured?<\/strong><\/span><\/h1>\n

 <\/p>\n

The Club ESSEC Luxe united its members around a big round table this December in Paris. This needed action was initiated by Claire Colas, manager of Club ESSEC Luxe. Reaching almost 100 people, the group did some assessment and highlighted the quality points regarding the facilitation managed by Olivier Coppermann around this question : how, in France, can we launch and sustain<\/em> these luxury brands in a growing industry essentially controlled by big brands that had even become international over decades ago? The Daily Couture, a Club ESSEC Luxe media partner, shares with you the biggest issues and concerns : the specifics regarding luxury brands, their development within the French luxury and fashion industry, and lastly the common pitfalls that happen when companies get booted.<\/strong><\/span><\/p>\n

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\"\"<\/a>\"\"<\/a><\/strong><\/span><\/p>\n

photos :\u00a0 Claire Colas, manager of\u00a0 Club ESSEC Luxe et Olivier Coppermann, associate founder of OC & PY<\/em><\/p>\n

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THE SPECIFICITIES OF LUXURY PRODUCTS
\n<\/span><\/strong><\/span><\/h1>\n

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According to Michel Chevalier, consultant of EIM, and Jacques Carles, president and founder of the Centre du Luxe, for everybody, creative capacity is imperative, as well as the continuing usage of quality craftsmen skills. Carles, himself, does not agree with Daniel Piette, the president of L Capital, and who also highlights the excellence of some semi-industrial products like automobiles and shoes. And what about their views on the globalization of a luxury product? According to Bruno Piette, there\u2019s no need to go international now! And for Michel Chevalier, we must meet our \u201cflying customers\u201d. The travelers.\u00a0 Jacques Carles, he emphasizes the beauty of integration\u2019s capacity for innovation. With that, though, Bruno Piette stresses the importance of the \u201cemotional experience \u201d that relatively new brands do succeed in offering to their customers. He quotes brands like Isabelle Marant, Paul & Jo, or Sandro.<\/span><\/p>\n

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photo : Daniel Piette*, president of L Capital (lvmh), Emilie Piette*, assistant Mode, Luxe, Design, Director of DGCIS, Olivier Coppermann, associate founder of\u00a0 CO & PY (* homonyms)<\/em><\/p>\n

\u00a0<\/em><\/p>\n

FIXING THE FACT THAT THERE IS A <\/span><\/strong><\/span><\/h1>\n

LACK OF EXPERTISE <\/span><\/strong><\/span><\/h1>\n

IN THE FRENCH LUXURY INDUSTRY<\/span><\/strong><\/span><\/h1>\n

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Jacques Carles is sorry to say that there\u2019s a complete imbalance of expertise in banks involved with luxury industries. One of these banks\u2019 new department, Strat\u00e9gie & Finance in the Centre du Luxe, presents itself as an aid which offers services regarding corporate finance and advice on management. Among recent initiatives, Emile Piette, Assistant Fashion, Luxury, and Design Director for DGCIS, mentions that there are new specialized teams in the HSBC and SG banks along with actions that are being conducted by some federations, the CCE (foreign trade advisors), and UBI France. Emile Piette stresses, however, the difficulty of undertaking such a task, no matter what the industry.<\/span><\/p>\n

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\"\"<\/a><\/span><\/p>\n

photo : Fred Pinel, <\/em>bespoke and luxury leather luggage and accessories maker of Pinel & Pinel, Michel Chevalier, professor at Dauphine and consultant EIM Paris, Jacques Carles, president of the Centre du Luxe et de la cr\u00e9ation<\/em><\/p>\n

\u00a0<\/em><\/p>\n

THE CREATOR OF A LUXURY BRAND<\/span><\/strong><\/span><\/h1>\n

\u00a0<\/span><\/strong><\/span><\/p>\n

The creator working in the business of luxury is like any other, except that he works in a particular company that requires its teams to really<\/em> comprehend, at minimum, the branch of aesthetics. Daniel Piette stresses the creator\u2019s impregnable determination to achieve whatever<\/em> he\u2019s got his mind set on. For everyone in this position, much time and laundering is required, and always<\/em> more than one would have anticipated. According to him, the idea of a creator-director duo remains pertinent, even if the inherent difficulty for the luxury industry to incorporate the management of emotions persists. That\u2019s when the need for managerial innovation comes in! The journey of\u00a0 bespoke and luxury leather luggage and accessories maker<\/span> , Fred Pinel, from Pinel & Pinel, perfectly illustrates the equation between creativity and business. This man brings emotionality to the heart in his brand and you could find this special touch in each of his products. And there we have an example of a creator who\u2019s been blessed with a business sense as well as a grand pugnacity\u2014a real<\/em> creator\u2019s qualities according to the stakeholders.<\/span><\/p>\n

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 <\/p>\n

\"\"<\/a><\/span><\/p>\n

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PUTTING AN END TO FRENCH ASSUMPTIONS<\/span><\/strong><\/span><\/h1>\n

IN THE LUXURY BUSINESS
\n<\/span><\/strong><\/span><\/h1>\n

\u00a0<\/span><\/strong><\/span><\/h1>\n

Should he go for it? Should our passionate Parisian designer, year 2011, take that big step in acquiring his shop? What a dream come true!–Op. Better consider the size of the market first! In France, the big stores are a great opportunity for young brands to start for they\u2019re just simply offering you a lower and \u201cbetter\u201d price. Still Michel Chevalier stresses on how great an learning experience it is for a designer to own his\/her boutique to get to know customers ‘expectations quite well.<\/span><\/p>\n

Nevertheless, our man Fred Pinel took this risk. With a chunk of his share capital sold, he\u2019d better have made magic happen! For this was an important step towards adulthood for his young brand, for a local brand as his is definitively limited by the logistic boundaries posed by online shopping. <\/span><\/p>\n

Last, Michel Chevalier raises the issue of product licenses for French luxury brands.\u00a0 He denounces how French luxury brands don’t go for them, an almost \u201cFrench sickness\u201d or \u201ccultural con\u201d says the expert.\u00a0 It\u2019s an obstacle preventing a potential acceleration of the reputation and awareness of quality brands \u2013 it\u2019s \u201ca tragedy\u201d even. A French tragedy, but at the same time, a forewarning to French emerging brands to really consider their decision and recognize the consequences posed by present competitors.<\/span><\/p>\n

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Translation by Camille Davis<\/strong><\/span><\/p>\n

NOTES :<\/strong><\/p>\n

About the speakers invited at the round table of Emerging Luxury Brands.<\/a><\/strong><\/p>\n

———————-<\/strong><\/span><\/p>\n

For information about the Daily Couture\u2019s Paris fashion private tours organized all year round (except August), <\/em><\/strong><\/span><\/p>\n

visit our page dedicated to our Paris custom Haute Couture and Sur Mesure tours for professionals and private individuals interested in discovering this confidential world of French fashion<\/a>,<\/em><\/strong><\/span><\/p>\n

don\u2019t hesitate reading our Guest Book<\/a>. <\/em><\/strong><\/span><\/p>\n

The Daily Couture\u00a0 by St\u00e9phanie Bui \u2013 info@thedailycouture.com<\/a><\/em><\/strong><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Emerging brands in the luxury industry in France : How will their sustainability be assured?   The Club ESSEC Luxe united its members around a big round table this December in Paris. This needed action was initiated by Claire Colas, manager of Club ESSEC Luxe. Reaching almost 100 people, the group did some assessment and … Continue reading “Emerging Luxury Brands”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[177,175,178,179,176,63,62],"class_list":["post-5183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-claire-colas","tag-club-essec-luxe","tag-luxury-brands","tag-luxury-conference","tag-marques-de-luxe-emergentes","tag-stephanie-bui","tag-the-daily-couture"],"yoast_head":"\nEmerging Luxury Brands - The Daily Couture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailycouture.com\/francais-marques-luxe-emergentes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emerging Luxury Brands - The Daily Couture\" \/>\n<meta property=\"og:description\" content=\"Emerging brands in the luxury industry in France : How will their sustainability be assured?   The Club ESSEC Luxe united its members around a big round table this December in Paris. 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