In 2017, as the editor-in-chief of crash.fr, I discovered G-Star Raw’s most sustainable jeans ever. For its launching, the denim brand offers a behind-the-scenes look at the breakthrough innovation. On the Daily Couture, I share with you my interview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw. It was the first time the denim brand was unveiling its journey towards more sustainability in fashion.
Below, the beginning of the post. The whole in-depth interview can be read here : http://bit.ly/2o80Gp9
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