A JOURNEY INSIDE THE MAKING OF SUSTAINABLE DENIM BY G-STAR RAW



G-Star Raw offered a behind-the-scenes look at the breakthrough innovation of the brand’s most sustainable denim. The interview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw, was done for Crash.fr as I was its editor-in-chief. It was the first time the denim brand was unveiling its journey towards more sustainability in fashion.

In 2017, as the editor-in-chief of crash.fr, I discovered G-Star Raw’s most sustainable jeans ever.  For its launching, the denim brand offers a behind-the-scenes look at the breakthrough innovation. On the Daily Couture, I share with you my interview with Frouke Bruissa, the Corporate Responsibility Director of G-Star Raw.  It was the first time the denim brand was unveiling its journey towards more sustainability in fashion.

Below, the beginning of the post. The whole in-depth interview can be read here : http://bit.ly/2o80Gp9

g star, sustainability, crash magazine, stephanie bui, the daily couture

 

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